Because pharmaceutical websites are understandably subject to heavy regulations by the FDA, we worked within a very tight set of constraints to develop an OFEV story. We chose five distinct paths for users to take to give them a well-rounded view of their disease, potential treatments, financial concerns, and caregiving help.

We built out a system of components to live on a Bootstrap 4 grid, and developed a UX system for keeping our legally-mandated Important Safety Information visible but non-obtrusive.

We developed a system of iconography and styles for data presentation to match with OFEV's existing brand.