I directed, designed and animated a couple of commercial spots for Discovery Channel.
The New Cash Cab
The iconic lights of Cash Cab are back, and they’re flashing brighter than ever before. This concept brings the most memorable part of Cash Cab to the center stage. We use the lights as a device to carry messaging, transition between clips and deliver the same excitement contestants feel when those famous lights first switch on. It’s bold, bright and loud game-show fun.
Alaska: The Last Frontier Season 7
Without upgrades, the Kilcher's way of life is in jeopardy. The winters are worsening and the homestead isn’t up to snuff. For the Kilchers to persevere and secure a future for their next generations, they need some upgrades. Our concept of Knolling plays with notions of how technology can solve problems. Where we see silicon and microchips, the Kilcher Family sees brick and mortar. Treating the hard work it takes to replace a roof, to fashion new pipes, and carry a house frame as works of next-gen tech shows the season’s higher stakes and winks at why people watch.
With direction from Scott Ruhl, copywriting by Matt Stangl, and production by Chris Domkoski.