I had the privilege and opportunity to design the official logo for the 30th anniversary of Shark Week and pitch Key Art.
Client: Discovery Channel
Agency: Discovery Agency
The logo made a lot of appearances, but my favorite by far was on a fleet of airplanes! Five Southwest Airlines Boeing 737s were given Shark Week livery in celebration of Shark Week’s 30th anniversary. The sharks surrounding these logos were illustrated by Katie Trayte. Photographs by Stephen M. Keller for Southwest Airlines/USA Today.
For our 30th anniversary campaign, we decided to hand the reigns to celebrities including Shaquille O’Neal and Shania Twain. I designed the key art starring Shania Twain.
I designed additional key art for ad sales initiatives. These designs use an older iteration of the 30th anniversary logo.
